Job Description

Job title:

Communication and Media Officer

Reporting to:

Head of Marketing and Communications

Charity Headquarters, Trevithick Downs, Newquay

37.5 hours

Location:

Hours:

Job Purpose

The post holder will be responsible for the day to day content on key stories, campaigns and
fundraising activities to promote the activities of Cornwall Air Ambulance Trust for use on social
media platforms and across its media channels.

Line Management Responsibilities:

None

Key Responsibilities:

Stories Content News and Social Media
1.  Produce day to day content on key stories, campaigns and fundraising activities.
2.  Develop and oversee a promotional calendar with key advanced planning for all online and offline
materials working closely with the Marketing and Content Officer to maximise opportunities.
3.  Write,  co-ordinate  and  issue  planned  and  spontaneous  press  releases,  e-communication

messaging, social media copy and statements.

4.  Film periodic content including patient stories and interviews for use on social media platforms

and in e-communication materials.

5.  Respond  to  enquiries  from  journalists  and  maximise  all  media  opportunities.    Develop  good
working relations with journalists and keep media database up to date, including collating media
coverage.

6.  Plan  and  upkeep  social  media  platforms,  populating  all  channels  including  Facebook,  Twitter,
LinkedIn and Instagram, including responding to enquiries, and liaising with the wider fundraising
team to ensure the public engaging with the charity receive prompt and accurate responses.
7.  Proactively seek opportunities to share appropriate content on social media groups and pages to
promote Cornwall Air Ambulance Trust, using generic and localised messaging within geographics
areas of Cornwall and the Isles of Scilly.

8.  Content management for areas of the website, including the news pages.
9.  Plan  and  execute  the  calendar  to  manage  scheduled  PR  and  social  media  is  aligned  to  the

organisational and fundraising strategies.

10. Attend key events to maximise the PR exposure for Cornwall Air Ambulance Trust.

Communications and Media Officer – November 2025

11. Maintain the content library in an organised fashion, including all media files, where necessary
obtaining written  consent  to their  use from  patients, the  ambulance  service,  professional  and
amateur photographers and others.

12. Be media trained to act as a spokesperson and undertake interviews.  Delegate this to trustees,
the CEO and others where more appropriate, providing briefings and training and support where
necessary.

13. Manage and be prepared to provide on call media support including social media and deal with

urgent/crisis communications as part of the out of hours rota during weekends.

14. Plan and co-ordinate PR opportunities using appropriate ambassadors or social media influencers

to effectively promote Cornwall Air Ambulance Trust.

15. Ensure we utilise the Cornwall Air Ambulance retail stores to effectively displace key up to date

messaging.

Patient Case Studies and Fundraisers
1.  Interrogating  and  analysing  the  charity’s  operations  database  and  HEMS  produced  data,
producing  monthly  summary  reports,  mission  maps  and  statistics  and  providing  all  key  media
platforms with a summary press release and electronic imagery of our operational activity.
2.  Researching  patient  case  studies,  working  closely  with  the  operations  and  clinical  team,
fundraising  team,  former  patients  and  their  families,  sensitively  conducting  interviews  and
producing written and electronic content for use across a wide range of media platforms.

3.  Advise the clinical team of appropriately identified patients who wish to share their story and/or

visit the airbase.  Lead and host the visit as appropriate.

4.  Organising  external  media  opportunities,  including  photoshoots  and  filming  opportunities,
managing  the  practical  arrangements,  being  sensitive  to  the  requirement  of  the  operational
team.

5.  Taking  photographs,  shooting  film  at  cheque  presentations,  and  during  visits  by  the  public,
corporate supporters, community groups and others, for use by the charity and the supporters in
publicity.

6.  Attend periodic events and meetings to promote the work of Cornwall Air Ambulance Trust.

Other responsibilities of the role
1.  Providing  a  monthly  summary report  of  PR  and  media  delivery to  the Head  of Marketing  and

Communications.

2.  Produce periodic internal communications for staff, volunteers, trustees and ambassadors.
3.  Ensuring  Cornwall  Air  Ambulance  HQ  and  retail  locations  are  creatively  and  effectively

showcasing our work in the most impactful way.

4.  Measure outputs and impacts of all media communication, providing statistical information to
the  Head  of  Marketing  and  Communications  in  the  form  of  analytical  reports  and  linking  the
outcomes and ROI to campaigns with media activity.

Requirement of the Role:

Basic DBS check

Communications and Media Officer

Values

All staff must embody Cornwall Air Ambulance Trust’s (CAAT) values and conduct business in a
manner that reflects the values of our brand:

•  Kindness

Showing compassion, empathy, and consideration towards others, fostering a positive and
supporting environment.

•  Respect.

Recognising the worth and value of others, embracing diversity and treating everyone with
dignity

•

Integrity

Standing true to moral principles, being honest and acting with consistency and transparency.

•  Progressive

Embracing  innovation,  challenging  the  status  quo,  and  continuously  evolving  for  a  better
future.

•  Teamwork

Working towards a common goal, combining individual strengths for collective success

This job description should be regarded only as a guideline of the duties required and is not
definitive.  The nature of the post and the organisation is such that duties may be reviewed in the
light of changing circumstances following consultation with the job holder.

The job holder is required to act at all times in accordance with the Trust’s agreed policies and
procedures.

The post holder should sign below to confirm they understand the information provided in this job
description.

Signed:

Date:

Communications and Media Officer

Person Specification

Communications and Media Officer
Charity Headquarters, Newquay

Attributes

Requirements

Qualifications,
training &
professional
membership

Essential
Experience in a similar role
or graduated with an
appropriate degree with
proven practical or
internship experience

Desirable

Degree qualification in
related subject

Method of
Assessment
Application Form

Experience of building and
managing media
relationships

Previous experience of
working in the charity
sector.

Application Form
Interview

Experience of website CMS

Use of WordPress.

Proven experience of
producing engaging content
including written, video and
photo content for a variety
of platforms

Versed in software
including InDesign,
Photoshop and Abode
Creative suite.

Knowledge &
experience

Previous experience of
working to targets and
deadlines.

Track record of successfully
selling in stories to media.

Experience of briefing
spokespeople before
interviews.

Knowledge of Cornwall’s
media and journalists.

Experience of managing
crisis communications.

Social and geographical
knowledge of Cornwall

Experience of working
with designers, printers
and fulfilment
companies.

Prioritisation, organisation
and time management
skills.

Ability to tailor writing
style and to capture key
charity messaging.

Interview

Skills &
abilities

Ability to demonstrate
emotional intelligence
when working with charity
colleagues, the clinical team

Ability to empower and
encourage others in the
team to assist with

Communications and Media Officer

and above all former
patients and their families

producing content for
specific projects.

Managing multiple
projects simultaneously
and communicating with
team on delivery.

Exceptional listening
skills.

Ability to use CRM /
database programmes.

Enthusiasm and passion
for Cornwall Air
Ambulance’s work

Flair for writing engaging
and compelling content for
website, social media, press
releases, stories,
newsletters and e-
communications and
magazines.

Ability to produce media
packs and brief media and
other stakeholders prior to
interview.

Aptitude to recognise and
avert crisis communication
situations.

Ability to capture the
essence of what is required
and to add value from
personal experience and
skills in writing

Excellent IT skills including
MS Office packages, in
particular Outlook, Word,
Excel, Power-point and
Sharepoint

Self starter

Team player

‘Can-do’ attitude

Able to remain calm and
focussed under pressure.

Natural empathy and
compassion

Personal
qualities

Communications and Media Officer

Other

Flexibility to work outside
of normal office hours

Full UK driving licence

Communications and Media Officer