DATA AND INSIGHTS MANAGER

Reports to

Director of External Relations

Department

Organisation-wide

Length of Contract  18 months( fixed term)

Terms:

£40,000 p.a.

       23 days per annum+ Bank Holiday

              entitlement

       Full-time, 40 hours per week

Introduction

The De La Warr Pavilion (DLWP) is a unique Grade 1-

listed 1930s modernist building – a centre for arts and
culture, on the coast in Bexhill on Sea.

DLWP is about to embark on an exciting new stage of its

story to deliver the An Icon For Everyone (Transforming

Heritage) Capital Project.  By revealing, valuing and

sharing the architectural and social heritage of the

Pavilion we will ensure our place as a vibrant arts and

cultural hub for the south-east and beyond. Owned, and

well used, by local communities we will deliver

transformative experiences that build community,

creativity and skills and, in turn, develop opportunity and
growth for our region.

Find out more here: https://www.dlwp.com/our-capital-
project/

The Role

The De La Warr Pavilion is seeking an experienced

Data and Insights Manager to rationalise and optimise

DLWP's data for the purposes of audience growth and

income generation. The Manager will follow DLWP’s

Data and Insights Strategy (2025) and  implement the

Data and Insights Action Plan (2025) to meet clear
audience development and income- generating goals.

Working towards a overall target of an increase in

revenue by £452,500 over three years (2026/2029),
individual income stream targets include the following:

•

•

•

•

Increase Members and Patrons (including
secondary spend) by 18% by 2027/28

Increase donations over the counter, by phone
and web sales by 20% per year

Increase earned (commercial) income by 5% per
year by 2027/28

Increased Mailing list sign ups by 10% year on
year

The Manager will take the lead on the continued

development of DLWP's engagement with our CRM and

Box Office system Spektrix including rationalising the

database, training, new tools and integrations, share up-

to-date data trends and knowledge, and implement

greater engagement with Audience Finder

segmentation. DLWP uses the Current Data platforms :

Spektrix, website and social media analytics,

transactional platforms including Shopify and Bleep and

audience survey platforms Illuminate, Culture Counts
and Survey Monkey.

The Manager will take the lead on ensuring that DLWP

meets its data requirements for key core and project
funders.

MAIN RESPONSIBILITIES

•  Deliver the Data and Insights Action Plan to  grow

audiences, streamline the customer journey,

identify opportunities, grow income and support

organisational goals. These are responding to

targets and KPIs linked to the organisation
business plan (2025-28) and Capital Project.

The plan includes the following tasks:

•

Thorough cleansing of data on DLWP's Spektrix
system.

•  Work with each department to bridge gaps in data

knowledge and skills and optimise data collection.

Working across departments to join up and
streamline data collection.

•  Work across departments to help  devise new

approaches to improve the customer journey, to

grow visitor numbers, subscribers, engagement

and followers across all digital platforms,

including DLWP website, social media platforms
and emails.

•  Work with the Head of Marketing to help shape

marketing strategies that are informed by data

insights and lead on the strategic use of audience

segmentation and profiling in marketing

campaigns. This will include the optimisation of

emails via Dot Digital, focusing on customer

growth, retention and engagement through
targeted and creative content.

•  Work with the Head of Development to grow

income through members and donors utilising

Spektrix functionality, to help meet fundraising
targets

•  Work with the Box Office Manager to maximise

ticketing functionality and online sales

•  Work with the Development Team, Heads of

Programme  and key NLHF-funded Programme

and Evaluation Managers* to ensure that DLWP

meets its data requirements for key funders such

as  Rother District Council, Arts Council England,

National Lottery Heritage Fund, Esmee Fairbairn

Foundation and other key/project funders . *NLHF
funding pending

•

Investigate and integrate Al to support audience

segmentation, personalised communication, and
data-driven strategies.

•  Keep up to date with all data gathering and AI

tools

•  Work with the Executive assistant to create a

system to access data for all our reporting needs

•  Within a small operational budget, identify and

lead on the installation of tools that will make the

customer journey more profitable and the
gathering of data more efficient and sustainable.

•  Arrange training for departments to adopt best

practice for data gathering and management to
embed as part of their day to day operations.

•  Work closely with the Digital R&D Manager (not

currently under contract) to provide data insights

and historical data to best optimise the new

website design and build for audience access and
income generation.

•  Create quarterly reports for our Board of

Trustees, Senior Management Team and other
departments where appropriate.

PERSON SPECIFICATION

•  A strategic thinker
•  Expert knowledge and experience of working with

Spektrix

•

The ability to read, analyse and interpret data to
feed into organisational strategy

•  Experience with data analysis and visualisation

tools
•
Familiarity with survey tools as named above
•  Background in a cultural, heritage, or venue-

based organisation, focusing on audience
development and income generation.

•  Proven ability to optimise ticketing systems, CRM

platforms, and online sales to drive audience
engagement and revenue.

•  Awareness and understanding of Al tools and

their potential to improve data analysis, audience
insights, and operational efficiency.

•  Excellent verbal and written communication skills

to interpret data in an accessible way, both

internally and externally including easy-to-
understand reports and presentations
Forensic attention to detail

•
•  Collaborative and decisive team leader
•  Have a patient and collaborative approach to

working within teams.

ABOUT THE DE LA WARR PAVILION

www.dlwp.com

OUR VISION

To be a flagship centre for the arts and a vibrant cultural

hub for the south-east, owned by our communities and

known for our programme nationally and internationally.

Responding to our world class architecture and living

heritage, to allow greater access to cultural experiences,

and to ensure culture-led regeneration for the region into
the next decade and beyond.

OUR OBJECTIVES

•

To produce, present and promote a high-quality

programme of modern and contemporary work

that responds to the needs and aspirations of
both artists and audiences.

•  Enable artists of every culture and discipline to

create new work or present new experiences of

existing work within an environment committed to
excellence and best professional practice.
•  Work with audiences to engage them with the

Pavilion and our artistic programme, making it
relevant to them as a visitor or participant.
•  Conserve the Pavilion's fabric, its unique Grade I

listed architectural status and to promote it
through public and artistic programmes.
•  Maintain a viable, resilient and sustainable

business model, seeking to diversify income

streams by growing fundraising and commercial
activity.

•  Be a catalyst for the cultural, economic, tourism

and social regeneration of Bexhill and the
surrounding region.

NOTES

The minimum working week for this post is 40 hours per
week and is based at the De La Warr Pavilion.

The job description is current at November 2025. It

outlines the main duties of the position and is designed

for the benefit of both the post holder and the

organisation in understanding the prime functions of the

post. It should not be regarded as exclusive or

exhaustive. The responsibilities of the postholder may

well change from time to time. Management has the

right to vary the responsibilities and duties after
consultation with you.

STAFF BENEFITS

•  Employer contributions to The People's Pension

•

Free access to Employee Assistance
Programme, Health Assured

•  Discounts in DLWP Cafe Bar and shop+ staff

lunch at special price

DIVERSITY, EQUALITY & INCLUSION

At the De La Warr Pavilion, we are committed to building

a diverse and inclusive community that reflects the

diversity of our society as fully as possible. A community

of staff, residents and audiences where everyone feels

valued, where their contribution matters and where they

can reach their full potential, irrespective of their
background, identity or circumstances.

We are committed to ensuring we are hiring people that

reflect the South East in its broadest form and we are

currently taking action to improve representation from

Black, Asian and ethnically diverse, LGBTQ+ and lower
socio-economic communities and those with a disability.

OUR VALUES

•  We believe in being bold and ambitious, growing

and evolving to create opportunities and inspire
creativity.

•  We lead with honour and integrity, honest and

open with ourselves and our communities. We act
professionally at all times.

•  We are inclusive, accepting of differences and

avoid making assumptions. We actively listen to

each other and our communities, treating each
other with respect and empathy.

•  We support each other with kindness, care and

compassion to create a healthy and happy
community.