Job Title:

Digital Marketing & Content Lead

Salary Range:

£35,000 - £37,000

Responsible To:

Director of Marketing & Communications

1.  Job Summary

The Digital Marketing & Content Lead is responsible for developing and executing a comprehensive
digital  marketing  strategy  across  various  online  channels  like  social  media,  SEO,  PPC,  and  email
marketing, overseeing campaign performance, managing budgets, collaborating with cross-functional
teams,  and  staying  updated  on  industry  trends  to  drive  brand  awareness  and  lead  generation;
essentially leading all aspects of Kisharon Langdon’s digital marketing efforts.

2.  Organisation Chart

Director of
Marketing &
Communications

Marketing &
Communications
Manager

Marketing &
Design Support
Lead

Digital Marketing
& Content Lead

Creative Graphic
Designer

3.  Key Tasks

•  To work with the Director of Marketing and Communications across the organisation to

manage and deliver the marketing and communications strategy.

•  To grow and manage paid and organic social channels like LinkedIn, X, Instagram, etc.
•  To ensure all marketing and communications are accessible and in line with best practice

accessibility standards.

•  To visit/be in contact with services on a regular basis to gather, write and produce new

content for various channels and material.

•  To be proactive, creative and enthusiastic input to achieve strong brand awareness, growth

in income and wider supporter engagement.

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4.  Operational Tasks

Social Media & PR

•  To work with the Director of Marketing and Communications to develop and implement a
comprehensive social media and digital marketing strategy for 2025-27, which focuses on
engaging content, increases support across our channels and showcases Kisharon Langdon as
a leader in engaging, accessible digital content.

•  To lead on planning and creating engaging digital content across social media (this includes
across channels using videos, reels, static posts, GIFs, etc.) to highlight and showcase
appeals, services, events and raise awareness of our work. This will also include working with
the team on key campaigns as needed.

•  To work with the Marketing and Communications Team to produce engaging digital material

for key campaigns, collateral, websites and newsletters.

•  To identify PR opportunities for Kisharon Langdon online and lead on their implementation,

working with the team as needed.

Website

•  To project manage the development of phase two of our main website, including working

with our digital agency to address the design, needs, functionality, possibilities and
accessibility functions of the website.

•  To look after other websites owned by Kisharon Langdon services and working with them to

establish strategies for updates, engagement, consolidation where appropriate, and
development.

•  To be responsible for the ongoing updates and maintenance of the main Kisharon Langdon

website including working with the digital agency to ensure website security and compliance.
•  To work with others across the organisation and with the Marketing and Design Support Lead

to manage how printed material is converted to digital format.

General

•  To work with external suppliers, agencies, copywriters, photographers etc. as required.
•  To work with others in the Marketing and Communications team and others across the
organisation as needed, playing a key role in content planning and development.

•  To have flexibility to work out of hours/weekends when necessary.
•  To fulfil any other duties and responsibilities as required from time to time that are

reasonable and commensurate with this role.

5.  Key Values

In addition to undertaking the duties as outlined above, the post holder will be expected to adhere to
the following:

•  Organisational Values

To behave in accordance with the organisation’s values or Respect, Integrity, Community and
Excellence.

•  Equality & Diversity

To act in accordance with the Organisations Equality & Diversity Policy, which is designed to
prevent discrimination of any kind.

•  Health & Safety

Ensure that all duties are carried out in line with the Organisation’s Health & Safety Policy.

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•  Risk Management

Responsible  for  reporting  complaints,  incidents  and  near  misses  through  the  appropriate
reporting procedures.
Responsibility for attending health & safety training as required.
Responsibility for assisting with risk assessments.

6.  Note

This job description outlines the roles, duties and responsibilities of the post.  It is not intended to
detail all specific tasks.  Kisharon Langdon reserves the right to alter the content of this job description
to reflect the changing needs of the organisation but is a correct reflection of the main duties of the
post at the time of writing.

7.  Acceptance

I agree to undertake the duties of the job in accordance with the above.

Signed: ……………………………………………………... (Post Holder)

Name: ………………………………………………………. (Print)

Date: …………………….

Signed: ……………………………………………………... (Line Manager)

Name: ………………………………………………………. (Print)

Date: …………………….

This document is to be signed and returned to the HR Department on your appointment and/or at
the review point for Kisharon Langdon Job Descriptions. The signed copy will be retained on your
Personal File.

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PERSON SPECIFICATION

Digital Marketing Content Lead

Essential

Desirable

Qualifications

Knowledge & Experience

Communication  &  People
Skills

Organisation Skills

Other

•  Educated to degree level in
a relevant specialism (e.g.
English, Media, Marketing,
Journalism, Graphic Design)
or equivalent professional
experience.

•  Significant previous

experience in a digital
marketing role.
•  Experience delivering

multi-media, multi-channel
digital campaigns.
•  Confident user of main

social platforms – LinkedIn,
X, YouTube, Instagram
•  Experience of creating

campaigns that increase
traffic, engagement and
conversions.

•  Excellent communications

skills, with a solid
knowledge of English
grammar and the ability to
present ideas in a clear and
concise way, both verbally
and in writing.

•  Ability to work as part of a

team and provide
consistent support.
•  Ability to work under

pressure and meet tight
deadlines.

•  Ability to manage changing
volumes of workload.

•  Commitment to the

organisation’s ethos and
aims, and the ability to
respect, support, promote
and work within a Jewish
ethos.

•  Acceptance of and
commitment to the
principles underlying the
organisation’s Equality &
Diversity and Health &
Safety Policies.

•  Previous experience of

working in the social care /
charity sector.

•  Knowledge of HTML and/or

website design.

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