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Marketing Operations and Planning Manager
CITB
49,500 - 60,500 per year
Peterborough
Full-time
27th November 2025

2175 - Marketing Operations and Planning Manager

This is a rare opportunity to lead a key strategic function at the heart of CITB’s marketing operation. You’ll shape how we plan, deliver, and measure success — empowering a talented team, influencing senior decision-making, and ensuring our communications make a real difference to people and industry.

Role: Marketing Operations and Planning Manager Location: Peterborough (Hybrid) CITB is currently operating a hybrid approach to working and the teamwork from home and attend the office an average of one to two days per month depending on business need

Full-time (35 hours per week)
Hours of Work:

Hours of Work:

Permanent
Contract:

Contract:

Salary Range: £56,650 - £60,500Grade: SL1Target Salary: £58,633 + £6,799 Car Allowance

Are you a strategic marketing professional with a passion for driving excellence through planning, performance, and process? Join CITB as our Marketing Operations and Planning Manager — a pivotal role shaping how our Communications and Marketing team delivers high-impact campaigns that support the growth and success of the construction industry.

You’ll lead our marketing operations and planning function, ensuring every activity is strategically aligned, efficiently resourced, and delivers measurable results. This role combines strategic oversight with operational leadership — from budget management and workflow optimisation to evaluating performance and championing continuous improvement.

This is an exciting opportunity to influence how CITB delivers its purpose, helping the organisation achieve its mission to build a skilled, sustainable construction workforce for the future

What You’ll Be Doing:

  • Strategic Marketing Planning:Partner with Business Partners to design and implement comprehensive, insight-led marketing plans that align with CITB’s strategic goals. Lead the annual planning process, ensuring all marketing activity is well-coordinated, effectively resourced, and focused on driving outcomes for the industry.
  • Marketing Operations Management:Collaborate with the Head of Communications & Marketing to optimise how the team works — managing capacity, workflows, and systems to ensure smooth, efficient delivery across multiple channels. Lead and develop team members to enhance capability, flexibility, and performance.
  • Performance Measurement and Evaluation:Drive a culture of accountability and improvement through data-led performance measurement. Apply theGCS Evaluation Cycleto assess campaign success, analyse return on investment, and make recommendations for continuous improvement across marketing spend.
  • Planning and Coordination:Maintain a unified communications grid to manage and prioritise activities across the organisation. Work closely with Business Partners and internal stakeholders to identify key milestones, mitigate risks, and keep delivery on track.
  • Budget and Procurement Management:Oversee procurement of marketing services in line with public sector and GCS guidelines. Manage marketing budgets with transparency and efficiency, ensuring all activities deliver value for money. Maintain clear visibility of team workflows and resource allocation.
  • Studio and Brand Management:Oversee the internal studio function, ensuring high-quality creative output that reflects CITB’s brand standards. Act as a brand guardian, promoting consistency and alignment across all materials.
  • Agency and Partner Management:Lead relationships with agencies and external partners — managing contracts, monitoring SLAs, coordinating review meetings, and ensuring all activity is cost-effective and strategically aligned.
  • Performance Reporting:Help establish and track clear KPIs across the marketing function, providing insights and data for monthly reviews and business reporting to demonstrate impact and alignment with organisational objectives.

Your Experience:

Essential

  • Degree in Marketing, Communications, or a related discipline (or equivalent vocational qualification/experience).
  • Proven experience in marketing or communications planning, including budgeting, resourcing, and scheduling.
  • Experience managing teams (line or matrix) and external partners to deliver high-quality work on time and within budget.
  • Demonstrable success in achieving measurable ROI through marketing or communications planning.
  • Strong analytical skills and experience implementing evaluation frameworks.
  • Excellent project management skills with the ability to oversee multiple initiatives and manage interdependencies.
  • Clear and confident written and verbal communication skills.

Desirable

  • Experience engaging and influencing stakeholders at all levels.
  • Formal planning or project management qualification.
  • Understanding of accessibility, inclusion, and diversity in communications.
  • Familiarity with Government Communication Service (GCS) frameworks, including OASIS and the Evaluation Cycle.
  • Knowledge of data protection standards and public sector procurement processes.
  • Experience working within government or non-departmental public bodies.
  • Strong negotiation and problem-solving abilities, with confidence presenting to senior audiences.
  • Ability to analyse, organise, and prioritise multiple workstreams effectively.

Special Conditions / Other Requirements:

  • Occasional national travel with overnight stays may be required

For full details, please refer to the Role Profile

What You’ll Get in Return:

  • Free onsite parking
  • 25 days holiday + bank holidays + 3 days Christmas shutdown
  • Generous pension scheme (up to 9% employer contribution)
  • Life assurance (4x salary)
  • 2 paid volunteering days per year
  • 24/7 GP Services
  • Professional development & funded training qualifications
  • Employee Assistance Programme — because your wellbeing matters

Why Join CITB?

CITB has a clear purpose — to support the construction industry to have the skilled, competent, and inclusive workforce it needs, now and in the future.

Customers are at the heart of everything we do, and our culture of collaboration and empowerment means we work across the industry, and with partners, to deliver positive outcomes with impact. We’re focused on addressing the industry's most pressing challenges — from meeting current demand, to preparing for future skills needs.

Closing Date

Please note that we reserve the right to close the vacancy prior to the stated closing date. Applications will be reviewed on an ongoing basis; therefore, early applications are encouraged to avoid disappointment.

For general queries or support with your application, please contact CITB's Talent Acquisition Team at careers@citb.co.uk

or

For general queries regarding your application, please contact our customer contact services CITB-recruitment-enquiries@gov.sscl.com or 0345 241 5364.

27/11/2025, 23:55 hours

our Behavioural competency frameworkand CITB's values.

Marketing Operations and Planning Manager - CITB | Work In Charities