Salary Circa £44,000 per annum

Contract type Permanent

Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

Published

12 hours ago

Closing

in a month

This is a Permanent, , Full Time vacancy that will close in a month at 23:59 GMT.

The Vacancy

Direct Marketing Manager (Face to Face Fundraising)

We are looking for a confident and driven Face to Face Fundraising Manager who is eager to join and lead the Direct Marketing team. This role has been created to enable us to meet our ambitious growth and diversification ambitions, ultimately doubling the size of our active regular giving file by 2033.

You will be responsible for the ongoing implementation, oversight and management of our face-to-face fundraising activity, managing significant income and expenditure budgets to accelerate progress towards a cure. You will have demonstrable experience of driving results, quality and positive supporter experience through face-to-face fundraising. You will ensure the highest standard of quality and compliance with organisational protocols, relevant legislation and codes of conduct. As part of this, you will spend time with our agencies, fundraisers and offices to build lasting relationships, including agency/ fundraiser training sessions and time with providers and the team.

You’ll work with a team of two across our face-to-face fundraising programme; speaking to a range of audiences with one theme in common – compelling people to stand with us for a cure.

MAIN DUTIES & RESPONSIBILITIES:

Key Responsibilities:

Programme and campaign management

• Lead the development and delivery of the face-to-face fundraising programme and strategy across a range of products and channels. This includes Regular Giving, Lottery and Payroll Giving across Private Site, and Door to door.
• Oversee the delivery of the face-to-face acquisition campaigns; ensuring they are in market on time, on budget and on brand.
• To be responsible for reviewing and developing the face-to-face aspect of our Weekly Lottery Strategy to maximise income.
• Deliver consistent, structured testing to ensure continuous improvement. Where appropriate and worthwhile, ensure testing is applied to all activity and reviewed with recommendations acted upon.
• Involvement in charity-wide projects and groups; putting supporters at the heart of what we do as well as playing a key role in the delivery of our Fundraising & Marketing Strategy.
• Management of all key face to face fundraising agencies including routine reviews, briefing, optimisation and general relationship management.
• Annual planning of face-to-face fundraising; including input to operational planning and development of relevant marketing plans.
• Ensure routine end of campaign reviews and analysis (with suppliers as well as your own), with proactive adaptation of plans to optimise results.
• Ensure contingency plans and activities are in place to close any expected income gaps.

People management

• Management and development of a team of two.
• Empowering team members to succeed and grow with clear, SMART goals and development plans in place.
• Complete routine 1-1 meetings and annual appraisals with direct reports.
• Developing a high performing team who work collaboratively across the charity.
• Agency relationship management across a variety of partners and suppliers, from building relationships and negotiating, to contract and routine performance reviews.
• Working closely with the Supporter Care and Data teams to ensure the face-to-face acquisition activity and processes are well understood and that they can support the team as best possible.
• Forge strong, collaborative relationships with the Corporate Fundraising team to seek opportunities to cross-sell to their audiences.

Budget management and reporting

• Annual budgeting of face-to-face fundraising programmes and campaigns.
• Regular forecasting in line with the annual cycle, making recommendations around budget allocation and managing expectations throughout.
• KPI tracking, trend analysis and interrogation of results at all levels.
• Regular financial performance reporting.
• Programme optimisation to ensure contribution targets are met and contingency planning as required.
• Detailed reporting geared towards a longer-term view of performance, covering long-term & ROI modelling, lifetime value and considering supporter experience and engagement.

Training and compliance

• Develop and oversee all training of third-party fundraisers in person (where possible) and ensure that they are motivated, inspired and well informed about the work we do. This includes working closely with the team to develop annual training and engagement plans for each agency partner.
• Oversee the mystery shopping/ shadowing to ensure that new supporters are having a very positive experience at point of acquisition and communicate these findings.
• Work closely with our agency partners, the Compliance team and your team to ensure processes are compliant with the Fundraising Regulator, Gambling Commission, and Data Protection regulations. This includes monitoring fundraising training sessions led by fundraising partners (in person where possible).
• Look into and develop audits and processes across all of our face to face fundraising agencies, ensuring compliance against the Fundraising Regulator's code of fundraising practice.

WHAT WE ARE LOOKING FOR:

• Budget management experience – preferably across expenditure and income
• Campaign management – specifically face to face fundraising campaigns
• Media planning experience – across a range of media types
• Agency management – including creative and professional acquisition fundraising agencies as well as others such as printers and market researchers
• Demonstrable people management experience
• Ability to understand complex data sets and compile meaningful reports and analysis
• Excellent attention to detail
• Strategic and critical thinking
• Getting the best out of people and agencies
• Understanding of compliance in direct marketing

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £44,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date 

The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country. Recently, the company has won multiple workplace environment awards and has an outstanding record of employee satisfaction.

The Benefits

Benefit 1

Benefit 2

Benefit 3

Benefit 4

The Values

• Innovation

We are creative and fearless in our work.

• Accountability

We take ownership of our work and lead from the front.

• Teamwork

We collaborate widely and build supportive environments.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

The Benefits

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

For more details on working for Alzheimer's Research UK click here.

Holiday entitlement

Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development

Documents