Job information pack PR manager Moorfields Eye Charity, 27 Provost Street, London, N1 7NH Tel: 0207 566 2565 Email: moorfields.eyecharity@nhs.net moorfieldseyecharity.org.uk Registered Charity No 1140679 moorfieldseyecharitylondon moorfields_eye_charity moorfields-eye-charity Welcome December 2025 Thank you for your interest in the work of Moorfields Eye Charity. We believe that people’s sight matters and wish to strengthen our committed and passionate staff team by appointing a Supporter relations and engagement officer to join our fundraising team. We are the main fundraising and grant-making charity supporting the work of Moorfields Eye Hospital NHS Foundation Trust (Moorfields) and its academic partner UCL (in particular the UCL Institute of Ophthalmology), two world-leading institutions. We invest in life changing eye health by funding innovative research, equipment, patient care and training – benefitting patients in the UK and around the world. We have ambitious plans. We have put into action a five-year business plan that is supporting our growth from raising and funding around £6 million annually to becoming a £10 million a year charity. How we engage with new and existing supporters, work with Moorfields and UCL and steward them is critical to the success of the charity, and our supporter relations and engagement team will help us deliver this. This is an exciting opportunity for the supporter relations and engagement officer to bring passion and experience to our dedicated team, ensuring that engagement and stewardship for all our stakeholders is exemplary. We both joined Moorfields Eye Charity because we are passionate about eye health and wanted to support the pioneering work of the world-leading partnership between Moorfields and UCL. The years ahead will be a time of exciting transformation for our charity as we play a pivotal role in creating our new centre for advancing eye health, embed a culture of philanthropy across the Moorfields family, increase our fundraising and grant-making, deliver our ambitious strategy and make a difference to people living with sight loss. We hope you are as excited as we are by the opportunity to play a key role in that journey and thank you for your interest in joining our team. We look forward to hearing from you. Robert Dufton Chief executive Rachel Jones Director of development and communications Key information Hours: Full time (37.5 hours per week) Contract type: Fixed term contract for 12 months Salary: £42,750 to £49,875 per annum Annual leave entitlement: 27 days plus bank holidays, increasing after 5 years and 10 years service Reports to: Head of communications Probation period: Three months Notice period: Two months Place of work: Provost Street N1, with flexibility to work part of the week from home (agreed for each post individually, depending on the nature of the role) About the role Impact report, 2025 This is an exciting opportunity to deliver a newly established PR function at Moorfields Eye Charity. The successful candidate will play a key role in the charity’s growing communications team working closely with colleagues at the charity, and other stakeholders from the wider Moorfields family, including Moorfields Eye Hospital NHS Foundation Trust, UCL Institute of Ophthalmology, Friends of Moorfields and Moorfields Private. The PR manager will be responsible for the implementation and delivery of the charity’s public relations plan, supporting all aspects of the charity’s media relations, publicity and engagement with high-profile ambassadors. The postholder will implement the PR plan for the charity’s new grants and research strategy, to be launched in 2026, raising awareness of the charity’s grant-making programmes and growing the number of high quality applications from potential grant applicants at Moorfields Eye Hospital, the UCL Institute of Ophthalmology, and other national research institutions. The postholder will also be responsible for disseminating and distributing impact stories from the charity’s funding programmes, demonstrating the important role of eye health research and innovation in the UK. The PR manager will lead the delivery of the public relations plan for the charity’s new fundraising and communications campaign, The Future in Sight, ensuring that the charity meets its ambitious targets to grow its supporter base and amplify public awareness for its work. The 18-month campaign, launching in early 2026, will be raising funds to power the research and innovation that will take place in the new Moorfields and UCL Centre for Eye Health, due to open its doors in 2027. Working in collaboration with communications colleagues from the wider Moorfields family, the post holder will deliver a PR plan that raises awareness of the fundraising and communications campaign, boosts the fundraising efforts, and engages the public with the work of the charity. £ £22.5 million income raised 1,052 Eye to Eye participants £58.9 million committed in awards Role description Programme management › Work with the head of communications to develop and deliver the charity’s press and PR plan across all corporate and programmatic communications. › Manage a programme of profile-raising PR and media relations for the charity and its spokespeople. › Contribute to the development of PR plans for the charity and its programmes. › Write and distribute press materials regarding the charity and its programmes, including drafting quotes on behalf of charity spokespeople. › Track and monitor media coverage about the charity and its programmes. › Monitor progress against key performance indicators for the charity’s PR programme and other areas of work, effectively using and analysing data where necessary. › Work collaboratively with the communications and media relations teams at Moorfields Eye Hospital, UCL, and other key partners, to amplify the charity’s voice in partner communications. › Organise and coordinate media training for the charity’s senior staff and spokespeople, as relevant. › Draft and coordinate briefings for spokespeople, as required. › Ensure brand guidelines and house style are understood and adhered to by the wider charity team, partners and suppliers. › Provide communications expertise to charity staff. › Contribute to the reputation of the charity by promoting communications best practice at all times by all members of staff and challenging bad practice should it occur. › Work collaboratively with the head of communications, and senior staff, to manage our crisis communications activity, when necessary. Grants and research › Lead the delivery of a national PR plan for the charity’s grants strategy and programmes, promoting opportunities for researchers, academics and healthcare professionals to apply for funding from the charity. › Develop excellent relationships with the health and science media, growing awareness of the work the charity funds through its grant programmes. › Work collaboratively with the charity’s grants and research team to raise the profile of our charity’s funded work. › Work collaboratively with the grants communications officer to develop and share impact stories with the press and media. Fundraising communications › Oversee and deliver the national and regional PR plan for the charity’s fundraising and communications campaign, The Future in Sight. › Commission, brief and oversee the relevant communications and PR agencies working on The Future in Sight campaign, in collaboration with the head of communications and head of fundraising and engagement. › Work closely with the communications and the fundraising and engagement teams to amplify the campaign’s narrative and messaging, to boost awareness of the campaign and maximise fundraising efforts. › Create several key PR moments for the campaign, in collaboration with the relevant agencies, to generate significant regional and national media coverage. Celebrity and ambassador engagement › Deliver our celebrity engagement plan, working in collaboration with colleagues in our fundraising teams, and at Moorfields Eye Hospital. › Enhance the charity’s PR opportunities through engaging celebrities and other high-profile individuals, sharing content with the media and through other channels. Other duties › Any other duties as may be requested from time to time by your line manager. › Ensure that all activities are compliant with law, best practice and the charity’s policies and procedures. › Occasional evening and weekend work as required. › Ensure that you treat everyone with dignity and respect and adhere to, and champion, the charity’s EDI policy and values. › As a member of the charity team to conduct your work and self to a high standard of professionalism and timeliness, being responsible and polite with all stakeholders. A role description reflects the current position and may change emphasis or detail in light of subsequent developments as the charity is a fast-paced environment. Duties may change from time to time, in consultation with the post holder. The person Every role at Moorfields Eye Charity helps ensure our success and there are certain skills necessary to support this. We’re looking for someone who has the following experience or demonstrable transferable skills: Experience and knowledge › Demonstrable experience in a PR and communications role particularly in support of fundraising and grant making programmes and strategies. › Experience of health and/ or science communications. › Communications/ public relations experience in the context of a fundraising campaign. › Demonstrable experience in managing complex relationships with a range of partners and agencies to deliver projects. › Experience of successful proactive and reactive media handling including translating complex science news for press releases. › Experience of creating content for social media, websites, and other digital media. › Knowledge of journalism and the current media landscape, particularly in the UK. › Experience of managing reputational risk issues and crisis communications. › Experience of working with celebrities and high-profile individuals. Skills Excellent written and oral communication skills, including the ability to understand and effectively communicate complex health and science work to a non-specialist audience. Excellent interpersonal skills with the ability to work collaboratively and to communicate effectively across a range of audiences including senior stakeholders. › › › Proven track record of working calmly and effectively to tight deadlines, sometimes conflicting and sometimes under pressure. Excellent copywriting and proof-reading skills. › › Confidence in using and analysing data. › Well organised with excellent attention to detail. › Excellent IT skills. Personal qualities Target driven and able to work to tight and competing deadlines. › Positive and proactive approach to work. › › Ability to work successfully as part of a team and under guidance or use own initiative. › › › Interest in Moorfields’ and the charity's core activities and commitment to the organisation. The following criteria would be desirable › Recognised PR/ communications qualifications or experience/ training equivalent. › Experience of crisis communications. › Experience working in a health research charity. › Understanding of the healthcare landscape, NHS, research/ grant making charities, and higher education institutions. Professional development We’re committed to your continued learning and development. All our team have personal learning and development plans in place that are reviewed, discussed and developed on a regular basis throughout the year. As a charity, we ensure that the time, resources and assistance are set aside to support you and maximise your potential and growth. How to apply Find out more and details of how to apply here. If you would like to discuss this opportunity further or have any questions about the role, please contact Kris Bucknall at The Talent Set at kris@thetalentset.co.uk. The closing date for your application is 9am on Thursday 8 January 2026.