Job title: Senior marketing and communications officer

Location: Remote
Reports to: Marketing and communications manager
Organisation: World Physiotherapy

Salary: 32K
Holiday: 25 days + bank holidays

About World Physiotherapy

World Physiotherapy is the global voice for physiotherapy, representing more than 600,000
physiotherapists worldwide through its 129 member organisations. As a nonprofit organisation, we
advocate for high standards in physiotherapy practice, education, and research, and promote the
profession’s role in improving health and wellbeing globally.

Role overview

We are seeking a proactive and creative senior marketing and communications officer with
excellent writing skills and a strong understanding of digital marketing. This role is suited to an early-
career professional with a passion for writing and a strong interest in global health and nonprofit work.
The ideal candidate will have a strong grasp of marketing, digital content creation, and social media
engagement. You will be responsible for producing high-quality content that supports our mission and
engages our international audience.

Key responsibilities

•  Write, edit and publish news stories for the World Physiotherapy website and newsletters

•  Develop clear, engaging web copy and digital content aligned with our values and strategic

priorities

•  Write and edit press releases, briefs, statements, and CEO/leadership communications as

needed

•  Create and schedule social media content across platforms (eg, Facebook, Instagram,

LinkedIn, X/Twitter). Monitor comments across platforms

•  Assist with marketing key campaigns and initiatives the organisation undertakes, including

World Physiotherapy congresses, held every two years

•  Assist with keeping World Physiotherapy websites updated

•  Assist with the production of the annual report and other publications

•  Work with the marketing and communications manager to implement strategies that

strengthen global reach and engagement

•  Collaborate with internal teams and external contributors to gather accurate and timely

information

•  Ensure all content is inclusive, accessible, and relevant to a global health audience

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•  Monitor performance of published content and suggest improvements based on analytics

•  Maintain consistency in tone, style, and messaging across all communications

•  Editing and proofreading of organisation documents and materials to ensure accuracy and

consistency

Qualifications and experience

•  Undergraduate degree in marketing, business, communications, or a related field is highly

desirable

•  Professional qualification from a recognised body such as the Chartered Institute of Marketing

(CIM) or the Institute of Data and Marketing (IDM) is advantageous

•  Proven experience in marketing, copywriting, or digital content creation

•  Excellent writing, editing, and proofreading skills

•  Familiarity with SEO principles and content management systems (eg, WordPress)

•  Experience managing social media accounts for organisations or brands

•  Experience working in or writing for NGOs, nonprofits, or the medical/healthcare sector is

highly desirable

Skills and attributes

•  Strong attention to detail and commitment to accuracy

•  Ability to work independently and manage multiple deadlines

•  Collaborative mindset and excellent interpersonal skills

•  Sensitivity to cultural diversity and global perspectives

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Interest in physiotherapy, rehabilitation, or global health issues is desirable

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