Sales Executive (Premium Hospitality)
Job Description
Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Sales Executive (Premium Hospitality) to join the Premium Sales team on a permanent basis.
Job Title : Sales Executive (Premium Hospitality)
Department : Premium Sales
Reports to : Head of Premium Sales & Hospitality
Salary Banding : £33,000 plus up to 25% bonus
Job Level : Implement
Location : Allianz Stadium, Twickenham
Employment Type : Permanent
Working Hours : 35 hours per week
Application Information:
- Please submit an anonymised CV (i.e. please exclude personal details).
- The closing date for applications is Friday 9thJanuary 2026 at 5pm.
- The RFU reserves the right to close this vacancy early if we receive sufficient applications.
- Applications may be considered whilst this vacancy is advertised.
The Role:
This role will play a key role in the sale of Premium Hospitality on a single match basis (one off purchases) for matches taking places here at the Allianz Stadium.
The Sales Executive will successfully deliver sales targets, relating to hospitality sales and display strong account management, ensuring customers experience a successful sales cycle.
Some key responsibilities include:
- Adopting a consultative sales approach, proactively selling single match Premium Hospitality products at the Allianz Stadium, Twickenham.
- To research and identify new market and account opportunities.
- Generating leads through research of key target markets and establishing strong relationships with potential new clients.
- Attending client meetings both on and off site
- Deliver exceptional customer service, ensuring the customer returns back to repeat purchase
- Ensuring CRM is updated correctly and accurately with all client and booking information.
- Maintaining an excellent level of knowledge regarding all areas of hospitality product offerings as well as industry and competitor developments.
- Having good administration & operational skills as it will be the responsibility of the sales executive to communicate effectively with their customers throughout the sales cycle
- Carrying out any other duties as reasonably requested by the Head of Premium Sales & Hospitality.
- Undertake such other duties as maybe required from time to time as are consistent with the responsibilities of the post and the needs of the RFU.
- Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
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Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
Qualifications, Skills & Experience:
The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.
Essential:
- Exceptional customer service and interpersonal skills
- Strong sales skills and experience
- Exceptional written and oral communication skills
- Previous experience and or knowledge of CRM systems is preferred
- Willingness to work as part of a team
- Committed to actively contributing and building an inclusive culture in your role and day to day behaviours
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Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions
Desirable:
- Proven track record of selling high valued products
- Proven track record of proactively finding and closing new high value business to big brand name clients
- Experience of selling luxury branded products
- Proven track record of dealing with COO, CEO, Director level within companies and closing deals in a short timescale
Additional Information:
- We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.
- During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
About Us
About England Rugby
Our core activities are:
- Rugby – supporting rugby from grassroots to performance level
- Commercial – building partnerships and hosting matches and events
- Running the business - ensuring our organization and people can thrive
Our Culture
What we can offer you
We are proud of the range of benefits we can provide:
- A variety of corporate discounts
- Priority access to purchase match tickets
- 25% discount in Rugby Store and EnglandRugby.com
- 25 days of annual leave
- Your birthday day off
- Free access to the stadium gym
- Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7
- Pension Scheme; the RFU will double match your individual contribution up to 10% of salary
- Ride-to-work scheme, eyecare vouchers, season ticket loans and so much more.
- If you would like to find out more about our diversity and inclusion work or the culture at England Rugby, please visit our website here: https://www.englandrugby.com/about-rfu/rfu-policies/diversity-and-inclusion/our-approach