Job Description
Digital Marketing Lead

Hours:
Line Manager:
Team:
Location:
Salary:

Full time (37.5 hours per week)
Head of Marketing & Communications
Marketing & Communications
Easneye site at Ware, Hertfordshire (hybrid working will be considered)
£26,523 per annum

All Nations Christian College has been leading the way in cross-cultural mission training for over 60
years. We provide a flexible undergraduate programme validated by The Open University, alongside
specialist short courses and a well-established postgraduate programme for mission leaders. Based in
the UK, north of London, we are an independent, evangelical, interdenominational Bible college
welcoming students from all over the world. Our mission is to serve the global church by training
disciples of Jesus Christ for mission in a multicultural world.

Role Overview and Main Responsibilities

One of the main areas of this role is to improve the Digital Marketing systems of the college. This
involves managing multiple projects and supervising other team members within their roles. The
postholder will also work alongside the CEO to develop and implement a new marketing strategy to
enable ANCC to achieve its vision and mission globally. This will include shaping the Marketing and
Communications team to support the stakeholder journey for students, partners and donors.

•  Enhancing the digital systems of the college for the purposes of marketing

•  Work collaboratively with the CEO and Marketing & Communications team to ensure new

marketing assets are designed and produced for optimal results

•  Generating leads for new applicants, students, partners and donations to the college, optimising

our efficiency, and maximising opportunities for engagement.

•  Manage the website development project which includes the improvement of the college

website for marketing purposes, and improving the User Experience (UXP) ensuring that it is
optimised for search engines

•  Manage team members for the maintenance and development of the college’s website, SEO,

user journey experience, and website assets

•  Support and collaborate with the Social Media officer to ensure digital marketing across our

platforms, including LinkedIn for digital community engagement.

•  Monitor and review performance of digital marketing channels for analytical reporting and

making recommendations for improvement.

•  Email marketing across stakeholder groups to support recruitment and engagement for the

college. This includes the management of Mailchimp and ensuring Donorfy data is up to date.

All Nations Christian College, Easneye, Ware, Hertfordshire, SG12 8LX   www.allnations.ac.uk

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•  Direct marketing to students and partners for college courses, training options, collaborative
design, delivery and lifelong learning. This may include digital marketing via website, social
media, email, content marketing, print marketing and campaigns.

•  Developing a digital marketing campaigns calendar and system for use within the team

including the implementation of campaign briefs and tracking of campaigns across ANCC
products

•  Play an active role within the team to help at promotional events, including national exhibitions

and conferences, at the college and elsewhere

•  Assist the team with organising college open days and other promotional events (graduations,

multicultural evenings, carols at Easneye etc).

•  Work creatively with the team to continue to develop strong relationships with ANCC alumni

through digital communications, and maximising opportunities for engagement

•  Fully participate in All Nations community activities when possible

What We’re Looking For

Qualifications and Skills

Essential

Desirable

Educated to at least degree level

Master’s Degree in a relevant subject

Excellent written and verbal communication,
skills and able to promote the college

Excellent IT skills in mainstream office, digital
media technology, and CRM

Assist in the development of improved business
processes

Able to use initiative and multi-task

Strong organisational and prioritisation skills

Excellent attention to detail

Decision-making capability

Holder of a clean UK driving licence

Project management skills and experience

Experience

Essential

Experience in a similar role

Desirable

Experience of working in an academic
environment.

Attending events on behalf of the employer and
generating opportunities

Providing training to staff

All Nations Christian College, Easneye, Ware, Hertfordshire, SG12 8LX   www.allnations.ac.uk

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A track record of working independently on
projects and handling a wide variety of
activities.

Demonstrated proactive approaches to
problem-solving with decision-making
capability.

Knowledge of best practice in data
management, GDPR, CRM systems, digital
media

Aptitude and Values

Essential

Desirable

Networking – can develop and sustain a
network of personal contacts and
information sources which can provide
external expertise on role-related matters

A heart for Christian cross-cultural mission

Works with grace and a sense of humour

Friendly and approachable - able to relate
sensitively and well to those of other cultures

A resourceful team-player, with the ability to
also be extremely effective independently

Calm under pressure

A ‘servant heart’

A creative thinker, able to work in a changing
environment

Diplomatic with the ability to manage the
expectations of others.

Other Information

•  There is a genuine requirement for this role to be filled by a committed Christian who is

passionate about cross cultural mission and fully able to articulate the overall purpose as well
as the detail of the College’s mission, from a personal faith basis.

•  All Nations Christian College is committed to safeguarding children and adults at risk from

abuse and neglect. We expect all staff who work with us to share this commitment, and staff will
be required to be checked with the Disclosure & Barring Service (DBS).

•  Working hours at college are 8.40am - 5.10pm. Occasional weekends and evenings will be

required in this role eg for events

•  Holiday: 30 days per annum (pro rata) plus 6 of the 8 bank holidays when they fall on a normal

working day.

•  Applicants must have the right to work in the UK

All Nations Christian College, Easneye, Ware, Hertfordshire, SG12 8LX   www.allnations.ac.uk

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Benefits

▪  Employer pension contributions of 8%.  A salary sacrifice scheme option is also available.

▪  Life Assurance of three times salary

▪  Employee Assistance Programme

▪  30 days holiday per annum plus bank holidays (excluding the May bank holidays) plus the days the

College is closed between Christmas and New Year.

▪  Free, freshly prepared lunch at the College on your working days on site.

To apply for this role:

To apply for this role, please complete and return the application form with your updated CV to Ann
Voortman, HR Lead at:  hr@allnations.ac.uk

If you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process,
please contact hr@allnations.ac.uk

(Applications will be reviewed as received, and early applications are encouraged.)

All Nations Christian College, Easneye, Ware, Hertfordshire, SG12 8LX   www.allnations.ac.uk

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