Job description

Job title:

Grade:

Senior Digital Content Editor (12-month fixed-term contract)

3a

Department:

External Affairs and Engagement

Responsible for:

n/a

Accountable to:

Digital Manager

Job summary

This is a key role in an exciting project to relaunch the Royal College of Surgeons of
England’s website. We are looking for an enthusiastic and organised content specialist with
excellent writing and editing abilities to independently deliver several content creation
workstreams, working with stakeholders across the College. This is a 12-month fixed-term
role that will cover a critical phase of project delivery, from content production through to the
website build and into post-launch reporting and optimisation.

The post holder will be responsible for the delivery of these workstreams. They will report on
progress, write and edit copy, and oversee content owners’ work to create high-quality
website copy that communicates our College brand, products and activities. With the support
of the Digital Manager and wider project team where needed, the person in this role will draw
on their experience of audience-first digital content delivery and data analytics to make
decisions, sign off on content and engage content owners to take ongoing ownership of their
content following launch.

Specific duties and responsibilities

Deliver a high standard of content for the new website

•  Be responsible for the final delivery of content written to a high standard, in line with our new

brand guidelines and the content model developed for the new website

•  Confidently proofread, edit and provide feedback on work from colleagues and other teams

to ensure it meets the standards above

•  Take  ownership  of  some  content  creation  from  start  to  finish:  researching  and  planning,

writing and editing

•  Take a leading role in ensuring our new brand tone of voice is applied consistently across the

website

•  Build and test pages in the new CMS, raising issues and suggesting changes as needed to

ensure excellent user experience and accessibility

Make data-led decisions around content creation

•  Lead  on  keyword research  and  assignation  with a  strong  grasp  of content  SEO  and GEO

principles to ensure our content is developed to answer real users’ search interest

•  Use  analytics  and  SEO  reporting  tools  to  understand  the  performance  of  live  content  and

identify opportunities for improvement

Manage website content production workstreams with colleagues across the College.

•  Work  with  representatives  from  teams  across  the  College  to  coordinate  delivery  of  final,

website-ready content

•  Provide clear, detailed and user-friendly writing briefs that are aligned with the content model

and agreed site architecture for the new website

•  Create and maintain realistic content delivery timelines with content owners and stakeholders

across the College

•  Proactively  follow  up  and  adapt  timelines  as  necessary  to  ensure  the  timely  delivery  of

planned content

Train  and  support  content  owners  in  applying  digital  best  practices,  our  new  brand
guidelines and the content model for our new website

•  Develop positive working relationships with staff and key stakeholders
•  Provide website content creation training, feedback and support as needed to content owners
across the College, with support as required from the Digital Manager and project team
•  Guide  content  owners  on  using  Copilot  or  other  College-approved  generative  AI  tools  to

support the creation of first drafts

•  Advise on UX principles to improve the structure, accessibility and performance of website

content

•  Guide and champion SEO best practice in a clear and accessible format for non-specialists

This job description is subject to review in light of changing circumstances and may include other
duties and responsibilities as determined. It is not intended to be rigid or inflexible but should be
regarded as providing guidelines within which the individual works.

Person specification

Qualifications

Experience
and skills

People and
interpersonal
skills

Essential

Desirable

•  Digital content marketing qualification

or equivalent experience

•  UX qualification
•  SEO content qualification

•  Familiarity with Umbraco

CMS

•  Prompt writing for
Microsoft Copilot
•  Experience creating

written content for higher
education or healthcare
organisations

•  Delivering training or
workshops in a group
setting for stakeholders

•  3+ years’ experience planning, writing
and delivering search-optimised
website content

•  Excellent English writing ability and a

meticulous eye for detail

•  Experience coordinating others to
deliver website content production
projects

•  Training junior colleagues or others
less experienced with digital content
on best practice

•  Extensive website content writing and

editing experience

•  Excellent organisational skills
•
•  Experience researching complex

In-depth experience with website CMS

concepts and communicating them in a
clear written format

•  Experience reporting on website

content performance using Google
Analytics four

•  Experience in SEO reporting and

keyword research

•  Excellent verbal and written

communication skills, including the
ability to present complex information
clearly and to adjust delivery to suit
audiences

•  Ability to manage a complex workload

with multiple workstreams

•  Ability to manage relationships with a
range of people of varying seniority
•  Team player, with the confidence to
share expertise and ideas with
stakeholders

The post holder will also need to demonstrate the following values:

Collaboration

Respect

Excellence

We embrace our collective responsibilities working
collaboratively and as one college.

•  We work together, using our collective expertise and

experience to effect positive change

•  We are open, honest and transparent, straightforward in our
language and actions, acting with sincerity and delivering on
our commitments

•  We take our responsibilities to each other, to patient care and
to the environment seriously and we act with this in mind
across our work

We value every person we come into contact with at the College
as an individual, respect their aspirations and commitments in
life, and seek to understand and meet their physical and
wellbeing needs.

•  We treat everyone we meet with kindness and integrity and

we seek to promote these behaviours in others

•  We actively seek a range of views and experiences across

our work, and we listen to, and make everyone feel, a valued
part of the team

We aspire to excellence and success. We share learning from
our experiences, apply feedback into practice, and commit to
continual improvement.

•  We work hard to be the best at what we do, recognising and
celebrating effort and achievement, and reflecting on our
work, so we can learn and improve

•  We value and invest in research, education and training to
drive excellence and put improvements in surgical practice,
dentistry and patient care at the heart of our work
•  We always seek to learn and discover more, valuing

knowledge and scientific evidence, basing our decisions on
insights, fact and experience

The Royal College of Surgeons of England is an Equal Opportunities Employer. We are open to all
talent  and  we  actively  ensure  that  all  qualified  applicants  will  receive  equal  consideration  for
employment  without  regards  to  race/ethnicity,  nationality,  religion,  pregnancy,  marital  status,
sexual orientation, gender identity/expression, age and disability.