Role Profile

Job Title:	Marketing Manager
Grade:	8.5
Salary:	Pro Rata £16,611.38 – £18,984.43 (FTE £41528.45)
Hours:	14- 16 hours a week
Contract Type:	Permanent
Location:	Working From Home
Responsible to:	Head Of Income &l Engagement
Responsible for:	Managing agency relationships and freelancers
Committed Curious Connected Collaborative Compassionate

Background:

Oasis is a passionate and ambitious organisation committed to tackling the causes and consequences of domestic abuse on families. We are known in Kent & Medway for our dedicated, independent services that have been supporting the cause with a local focus for many years.

Overall:

We provide an efficient service for families affected by domestic violence and abuse across Kent & Medway. These families and individuals will have a range of needs, and our client support work is needs-led, risk-focused & trauma-informed with a focus on developing individual resilience. We work with clients in a range of settings. We provide group work and all support colleagues are expected to be capable of integrated working in the wider social system.

Colleagues are expected to work flexibly as needed by service demands, this includes evenings and weekends. Where necessary colleagues are also expected to participate in the out-of-hours service, providing an on-call system for the refuge service users (for which enhancements are paid)

Purpose of the role:

To lead and manage the charity’s marketing strategy (both on and offline), helping us drive awareness of domestic abuse, grow visibility of our work and brand and encourage fundraising and financial support.

Working alongside our Communications Manager as part of a small team, this role is critical in reaching new audiences. You will produce high-quality content for online and offline channels, building brand awareness and our reputation, using data and insight to help us reach new audiences through the promotion of income-generating activities and appeals.

You’ll plan and deliver multi-channel campaigns that engage our supporters, and other stakeholders by telling compelling stories that connect people with who we are and what we do. And you’ll work closely with survivors, ensuring their voices are kept at the heart of everything we do.

Finally, you will be expected to show that you care about those affected by domestic abuse and understand our vision and values.

Marketing Manager – Kent – Working From Home (WFH)

Key Responsibilities:

• To work with colleagues and external specialists to develop digital strategies to help us interact with people affected by abuse so that they know how and where to find support.

• To work with colleagues and external specialists to develop digital campaigns to help us engage prospective and current supporters.

• To help grow visibility of our brand and increase our profile as Kent’s largest domestic abuse charity through the growth of our digital channels and development of our digital brand.

• To support the development and delivery of Oasis’ overall strategy and key organisational events and campaigns through collaborative planning to best harness our digital channels.

• To help champion digital transformation and change so Oasis staff and volunteers are empowered to make the most of the tools available to connect meaningfully with our audiences.

• To research, monitor and analyse audience engagement across the digital space, including website development and growing our social media channels.

• To take an insights-based approach, using and sharing learning to develop effective user journeys and drive future engagement.

• To develop and deliver high quality content based on audience needs for integrated digital and advertising campaigns that can maximise engagement across our whole supporter base.

• Track and monitor the charity’s use of email marketing and help to grow this as a channel, using Mailchimp.

• Creating digital assets for online and printed ads, email and website using Canva, adhering to brand guidelines.

• To maintain a confidential, sensitive and discreet approach to personal, sensitive and organisational information.

• To undertake training and attend internal/external meetings as required.

• To carry out any other duties as required by the Head of Income and Engagement.

Review arrangements:

The details contained in the role specification reflect the content of the job at the date the document was prepared. It should be remembered, however, that it is inevitable that over time the nature of individual jobs will change; existing duties may be lost and other duties may be gained without changing the general character of the duties or the level of responsibility entailed. Consequently, we expect to revise this role specification from time to time and consult with the postholder at the appropriate time.

Oasis Domestic Abuse Service is committed to safeguarding and promoting the welfare of children; applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service.

Person Specification Essential Desirable			(id:)
1. Knowledge & skills			(id:)
Gathering and summarising information for written communication	Y
Tailoring written communication for different online audiences.	Y
Excellent time management skills with experience of managingcompeting priorities and meeting deadlines	Y
Experience of developing and communicating a case for support	Y
Experience of building and maintaining networks and working withstakeholders to form helpful relationships	Y
Ability to self-direct workload with excellent prioritising, organisationalskills and a dynamic and flexible approach	Y
A good understanding of the importance of confidentiality	Y
Ability to work within and across teams and establish goodworking relationships both internally and externally.	Y
Ability to present complex and difficult messages clearly and withimpact.	Y
Ability to think creatively, to contribute ideas, approaches andinsights that enable innovation.	Y
Confidence to represent and be a spokesperson for the charity	Y
Creativity and strategic thinking in the development of potential ideasand projects	Y
Commitment to the practical application of Equal Opportunities.	Y
Successful track record of leading digital campaigns andlimplementing effective user journeys.	Y
2. Experience
Experience of managing web and social media platforms andgrowing an organisation's online visibility and engagement.	Y
Experience of planning and creating engaging digital content forthe web.	Y
Experience with content management systems (CMS) such asWordPress.	Y
Experience with analytical tools, such as Google Analytics, andadvertising tools, such as Facebook Ads / Instagram Ads /AdWords.	Y
Experience working with third parties to create impactful content(i.e. creative agencies).	Y
Experience of video editing.	Y
Wide experience of working within a charity, including planningpromotions for a range of stakeholders	Y
An understanding of current marketing concepts, strategy andbest practice.	Y
A good understanding of the importance of confidentiality.	Y
[Knowledge and understanding of the impact of domestic abuse.		Y

Creativity and strategic thinking in the development of potentialideas and projects	Y
3.Other
Candidates must be wiling to undergo an Enhanced Disclosure& Barring Service check	Y
Evidence of qualifications listed on the application form	Y
Full driving licence and access to own vehicle	Y

CHOICES (FORMERLY KNOWN AS NORTH KENT WOMEN'S AID) LIMITED

1 role available